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Local SEO & Web Strategy That Brings Service Businesses More Calls
I help law firms, dental practices, home service companies, and coaches in the US rank locally, attract qualified leads, and turn website clicks into booked calls.
Former freelance web designer—now your strategic partner.
Recognized as a Mentor, Speaker & Local SEO Expert
WordCamp Contributor
Community Mentor
GA4 Certified
GSC
Expert
GBP Specialist
Elementor Pro
Hotjar Analytics
Call Tracking
Trusted by Service Businesses Nationwide
From Austin law firms to Miami dental clinics to Chicago HVAC professionals.
Austin Legal Group
Legal Services
Austin, TX
Miami Dental Care
Dental Practice
Miami, FL
Chicago HVAC Pro
Home Services
Chicago, IL
Executive Coaching Co
Business Coaching
NYC, NY
San Diego Wellness
Health & Wellness
San Diego, CA
Property Solutions LLC
Real Estate
Austin, TX
Snapshots from recent client campaigns.
+24%
More Calls in 90 Days
Clients see consistent increases in phone calls after a Local SEO roadmap.
+38%
New Local Visitors
Ranking for “Service + City” terms drives steady growth in new local leads.
4.8★
Client Satisfaction
Rated highly by US service business owners for transparency and results.
Based on aggregate results across 50+ service businesses in the US.
Strategic Services That Drive Results
SEO Strategy Audit(90-Minute)
Get a custom 90‑day SEO roadmap. We analyze your site, competitors, and local market to show exactly where to focus.
Key Outcomes:
- Fix site issues
- Identify quick wins
- Clear next steps.
- Clear 90-day roadmap
Local SEO for Service Businesses
Rank for “Service + City” searches and get found by local buyers. Includes GMB optimization, citation building, and review engine.
Key Outcomes:
- More calls
- Reviews
- Bookings
Google Business Profile Management
Own your Google Maps listing with optimized categories, posts, Q&A, and review replies.
Key Outcomes:
- Top 3 visibility in Google Maps
- Strong review reputation.
Conversion-Focused Web Design
Turn your WordPress website into a 24/7 sales engine with trust signals, optimized service pages, and lead forms.
Key Outcomes:
- Trust‑signal placement, clear UX.
- Conversion-optimized forms
- Cear UX.
The 4‑Step Framework to Rank Locally & Scale
Audit
Deep dive into your current setup, identify gaps and opportunities
Foundations
Fix technical issues, optimize for local search, establish tracking
Proof
Implement strategies, measure results, generate social proof
Iterate
Scale what works, refine underperforming areas, expand reach
Client Case Studies – Local SEO Wins
Austin
Law Firm SEO
Challenge: Low calls.
Solution: Service page + GMB updates.
Result +25% calls in 45 days.
Miami
Dental SEO
Challenge: Low patient starts.
Solution: Review system + content.
Result Top 3 for 8 keywords.
Chicago
HVAC SEO
Challenge: Weak rankings in Maps.
Solution: GMB optimization + local content.
Result +15% booked jobs in 6 weeks.
Why Work With Me
Strategy first, not templates
Custom approach based on your specific business goals and market
30–90 day roadmap
Clear timeline with actionable steps and measurable milestones
Calls & bookings > vanity metrics
Focus on metrics that actually grow your business revenue
Collaborates with your team
Work alongside your existing team, not replace them
Transparent reporting
Monthly reports showing real progress and ROI tracking
No lock-ins
Flexible engagement terms, no long-term contracts required
About Ranu Patel
Web Strategy & Local SEO Strategist serving service businesses across NYC, Austin, Miami, Chicago, and San Diego. With 15+ years of experience, I help legal, dental, home service, and coaching businesses rank locally and convert more visitors into paying clients.
My approach focuses on strategy first — understanding your business goals, analyzing your market, and creating a custom 30‑90 day plan that delivers measurable results. I’ve spoken at WordCamps, mentored business owners, and hold certifications in GA4, Google Search Console, and Local SEO best practices.
When I’m not optimizing Google Business Profiles or building Service × City landing pages, I keep up with the latest algorithm updates and test local SEO strategies that actually move the needle for small service businesses… read More
Local SEO & Web Strategy Insights
Practical tips, strategies, and guides for service businesses looking to rank locally and convert more visitors into customers.
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Our Testimonial
This is not the first time I have contracted Rashi to build a website for me. The first time was phenomenal and the second time was just as magnificent. Rashi works diligently, accurately, and efficiently all while working quickly and effortlessly...
Zack H 
I have searched for a long time to find someone like Ranu, she is an excellent resource, works hard and faster than any other person that has done work for me. She has done work on two of my websites...
Peter
We are happy to work with Rashi for development of websites for our ventures. Since startups need fast & simple websites, Rashi delivers in no-time a perfect website based on a set of requirements. Fast & Reliable.
Marc
I hired Rashi Patel to do a website for me through a linkedin ad. I found her price to be more than fair, and her work to be excellent, thorough and timely. I am very happy with her work and would recommend her highly to anyone needing her services. THANKS RASHI!
Stewart
Ranu is always available when you want to get in touch with her. She always did her best and is a girl who likes to take on challenges. She has very good qualities in what she does. We will cooperate for a long time because you are a reliable person.
Ranu is very hard working. She did the job on time and she did it in a very good manner. She is very knowledgeable about her side of business and has good technical skills. I will defiantly hire her again when I get more jobs on my website or new website. Thank you Ranu for your good work. keep it up
Ranu helped me achieve what I needed to achieve. She was very dedicated and I am thankful for her efforts!!
Wanted to refresh blog (https://risk-safety.com/) which I stopped updating in 2011. Rashi did an excellent job of understanding requirements and delivered beyond expectations. Very impressed with her professionalism.
Sanjay
I have just engaged Rashi to work on my website. The reason I did do is because she proved to be really helpful and conscientious. Extremely knowledgeable and thoroughly trustworthy. I look forward to working with her in the near future.
Terry
Ranu did an awesome job, easy to explain and talk to. Understands task fast and advised what the best option. She had a rapid response time and did the job way before the given dateline. Thank you
Francis
Industry-Specific Questions
For law firms, I optimize for visibility while respecting legal ad rules — including proper disclaimer placement, avoiding restricted wording, and ensuring attorney bios meet state bar compliance standards.
I follow all legal advertising guidelines while optimizing for practice area + location terms. This includes proper disclaimers, ethical content creation, and bar association compliance for all marketing materials and local SEO strategies.
For HVAC, plumbing, or contractors, I create dedicated Service × City landing pages, optimize multiple Google Business Profiles, and syndicate citations consistently across all locations. This ensures each service area ranks independently.
Yes. Even if services are virtual, Local SEO builds trust and discoverability. I optimize Google Business Profiles, highlight niche expertise in blogs, and combine geo-targeting with “near me” visibility to capture local leads.
Frequently Asked Questions
Yes — I specialize in local SEO for service-based businesses including law firms, dental practices, HVAC/home service companies, and coaches. Strategies are tailored to each industry’s needs.
Absolutely. I focus on conversion-focused WordPress design that highlights trust signals and improves form fills and booking rates.
Most clients see measurable improvements in 60–90 days with a clear SEO roadmap, though timelines vary by competition and location.
Yes — full GMB management including categories, reviews, posts, and ongoing optimizations for ranking in the Map Pack.
Yes — many service businesses now use AI for faster content creation, chat automation, and CRM workflows, which I can implement alongside SEO.
Start with a free discovery call. I’ll assess your current challenges, business goals, and local market, then recommend the most effective mix of services—always tailored to your needs, not a one-size-fits-all package.
30-Second Eligibility Quiz
Find out if we’re a good fit for your business needs
Ready to Get More Calls From Local Search?
Let’s discuss your service business goals and create a plan that makes the phone ring.